Posts Tagged ‘Marketing’
The Power of the Story
Consider this scene: A military man is riding home with his family on a train. His country is on the brink war, as its enemies stand ready at the gates. As the train rolls close to home, the enemy attacks, unprovoked. As the train arrives, the attacks come closer, as his home is close to [...]
The Value of Real
Here we are in a virtual world. Digital music, virtual games, ebooks, online dating. Pandora’s Box is opened, and we can never go back on the digital world. Not that we want to. However, as evidenced in declining music and book sales, the value of a real product is diminishing. It’s too easy to find [...]