Posts Tagged ‘digital’
The Future of Music and the Flat Rate
This topic has been around for a while now. We talked about this very problem in a music business class I took in college (only a few years ago, but for digital things, that’s a while). Is the music “flat rate” the answer for the music industry? I say no. Here’s why. The flat rate [...]
The Way We’ve Always Done It: Words Not to Live By
So here’s the deal. If, in order to explain why you’re doing something, you say “Because that’s the way we’ve always done it,” then you are in trouble. Case in point: the music industry. We’ve always sold physical copies and been able to control their copying to our liking. That’s how we’ll approach digital transmissions. [...]
The Value of Real
Here we are in a virtual world. Digital music, virtual games, ebooks, online dating. Pandora’s Box is opened, and we can never go back on the digital world. Not that we want to. However, as evidenced in declining music and book sales, the value of a real product is diminishing. It’s too easy to find [...]
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