Archive for the ‘Marketing’ Category
Open or Closed: Experiencing (Social) Technology
Open. Or Closed. This has become a big question for web technology. Opening up your source or API to the public can reap huge dividends. Just look at Twitter and all the news and apps and traffic it has. (It also has great content, but let’s have that as a given.) Closing your source or [...]
The Power of the Story
Consider this scene: A military man is riding home with his family on a train. His country is on the brink war, as its enemies stand ready at the gates. As the train rolls close to home, the enemy attacks, unprovoked. As the train arrives, the attacks come closer, as his home is close to [...]
The Value of Real
Here we are in a virtual world. Digital music, virtual games, ebooks, online dating. Pandora’s Box is opened, and we can never go back on the digital world. Not that we want to. However, as evidenced in declining music and book sales, the value of a real product is diminishing. It’s too easy to find [...]
Integrity
One thing to always remember, whether you are a buisness person, a musician, an artist, a writer, whatever; be somone of integrity. In this world of growing transparency and information, what you say and do will be seen by someone. Your business will get word-of-mouth reviews by previous customers. If you have treated that customer [...]
Josh Wagner (32)
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How Do You Consume Online Media?
With all the means to get news, blog posts, and almost anything else on the web, which tools do you use? How efficient are they? Could they work better? I was inspired by this post to think about my subscription practices, and I’ve found they could use some work. For my RSS feeds, I use [...]